The traditional retail is today being challenged from many directions. At the same time, with the help of today’s technology, the possibilities have never been greater for creating a fantastic customer experience and creating new business opportunities. The key is to identify your customers.
We see how physical commerce and e-commerce cross each others’ domains to an increasing extent; Traditional e-retailers start physical retail stores and vice versa. For those retailers that focus on more channels, it will soon become apparent that a common customer identity is a prerequisite for following the customer in all channels. The solution is an e-ID.
But even retailers who only invest in the physical channel must start using digital tools to cope with competition. And here too, e-ID is the key to a customer-centric experience.