Few areas are subject to as fierce competition as e-commerce. The threshold for new players is relatively low with all the platforms and logistics services that are easily accessible to anyone with a good concept.
At the same time, foreign players with big financial muscles and strong brands are threatening to redraw the map in its foundation. Add GDPR and other regulations around, for example, KYC and online payments, and you are as close to the perfect storm as you can come. In that situation, it is simply not good enough to compete with outdated solutions around customer identification, login and signatures. Customers demand a smooth user experience, security and total transparency. The solution is a modern e-ID.