Use the data the Freja provides to increase value in relation to your existing users. In one scenario you can get information from your users that you do not have, their email for example. You can then make the request in your Freja call and the next time the user logs in, we will send you the validated mobile number – provided that the user gives their consent.
The second scenario is to use Freja to keep user data up to date. For example, we make a call to SPAR every day, meaning that we can keep you updated on whether your user has changed their address.